Battery Management System

The Brief 

Lead generation campaign targeting the military, automotive, and manufacturing sectors across EMEA – typically engineering and energy roles – with a Lithium Iron Phosphate Battery Management System, aimed at reducing costs and footprint to the sector.

Action 

The client spent considerable time with our agents, together with practical demonstrations to explain the technology and benefits of the products, along with relevant collateral for the prospects.

We managed the CRM and diarised appointments, as well as providing detailed follow up information. Campaigns were delivered in English, French, and German across 18 months. This included ongoing updates and training for the agents as the technology evolved.

Results

It was a successful campaign which resulted in opportunities with well known Car Manufacturers and Shipbuilders across Europe, with both physical and online meetings generated across the region.

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