European Marketing Agency

Brief

To promote an industry whitepaper for a leading Software Company to IT Professionals across the EMEA region to a TAL (Target Account List).

Action

“Working closely with the client we identified the key advantage of the Whitepaper to promote to the prospects. For Data we matched the TAL to our own database to identify the correct audience together with further research and verification across LinkedIn. The campaign spanned across twelve weeks and included calling into France/Denmark/Germany/Italy/Netherlands/Norway/Sweden/Spain/UAE, follow up E-mails were managed and translated into the relevant language. Leads were submitted in real time and de-duped against the clients existing database.”

Results

“Over 350 leads were generated and evenly paced across the campaign duration this resulted in repeat bookings for the next three quarters of the year.”

Client Comment

“A well-managed campaign with good communication throughout lead to us extending the campaign on multiple occasions and has resulted in Perfect Pitch becoming one our key partners for EMEA lead generation.”

Head of Channel Partners,
EMEA

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