International Manufacturer of Forklift Trucks

Brief

A lead generation campaign combining email and telemarketing to generate qualified leads across the UK.

Action

The team visited the client’s Head Office for an initial training day which included live demonstrations and an overview of the company’s history. This was to ensure each agent had sufficient technical knowledge to handle any initial questions that may arise during telephone conversations.

A room was set aside for the client in our offices, including branding in the client’s colours, together with product details and messages.

We were targeting operational, facilities, and fleet job titles primarily within the Manufacturing, Automotive, Aerospace and Retail sectors, whilst working to a strict criteria of lead qualification.

Results

A very successful campaign with over 350 qualified leads generated across a 12-month period, together with a pipeline of some 800 companies for year two.

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