National Association of Pension Funds

Brief

To retain and grow membership subscriptions across the UK.

Action

We began by spending time with the pension company to understand the value of the proposition offered so we could clearly get those benefits across to the prospects. We then cleansed and managed the data to establish the main decision maker, DDI and direct email address.

A telemarketing campaign then commenced to the target prospects, including diarised follow ups and continuous interaction with the client to ensure the process was fully managed from opening to sign up.

Results

A very high response in subscription together with subsequent campaigns for field meetings and a conference booking.

Client Comment

“I hired Perfect Pitch to work on a member engagement project and was delighted by the response, outcomes and professionalism of Nigel and his team. My simple recommendation is that I have since given Perfect Pitch a further three projects of increasing complexity and they keep on delivering excellent results. I will be adapting our marketing implementation plans for next year to include Perfect Pitch as a partner/supplier.”

Dan Torjussen-Proctor
National Director

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