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Case Studies - Design Agency Surrey

The Brief:
To generate new business and a network of contacts and clients in the Surrey and Hampshire area.

First we considered the ‘low hanging fruit’ (i.e. who in our well established network of companies, business owners/directors and high net worth individuals could benefit and utilise the services of this agency). We set up meetings and introductions for them with potential clients and distribution partners. We also ensured follow ups took place after each initial meeting.
This was followed with an outbound telemarketing campaign. Here we identified target clients by location, turnover, industry, employee number, other agreed criteria and purchase data. Key decision makers were identified in these businesses and targeted with a telemarketing campaign to generate appointments. The campaign was also supported by benefits (tailored to the target clients) being articulated and promoted on the agency’s website and through direct mail.
Client Comment:
"Gave us access to a well-established and high quality business network that would have taken us years to establish - and all in a matter of months."
Jason McEachran - Owner, Room11