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Case Studies - Electrical Wholesaler

The Brief:
To book phone calls and set up accounts for companies and individual engineers across the South of England, together with a data cleansing exercise of over 6000 records to be linked geographically to their nearest branch.

Action:
We invested time in understanding the client’s key strengths and offering to ensure our telemarketing delivered maximum impact across multiple meetings that took place both onsite at the clients and weekly visits to our telemarketing team in house.

A team of ten telemarketers were established with any six being used each day to ensure a fresh approach and healthy competition for results.
 
We were responsible for the allocation of all leads and liaised directly with each branch manager to ensure any meetings that did not take place were reappointed. In addition, we contacted lapsed clients that had not traded for one year to establish the reasons why and how we could bring them back to life.

Results:
We booked appointments with over half of those prospects we pitched to; specifically that’s 1128 leads generated, cutting their cost per lead by a substantial amount. With an initial investment of £28,000, they generated £230,000 from Perfect Pitch’s leads alone.

Client Comment:
“We initially used Perfect Pitch alongside another agency but very quickly Perfect Pitch’s impressive results and flexibility meant we worked with them on an exclusive basis. Their idea to use actors amongst their team worked incredibly well, highly recommended and referred.”

Jason Hibbs
Interim Director


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