Telemarketing tips: 4 steps to securing a meeting with a lead

1) Identify the decision maker.
You want to meet with the person who makes the decisions. If you are speaking to the wrong person, you are wasting your time, and theirs.

Simply ask: Are you the person who would make the final decision on this?

2) Understand their problem.
This is key to making your call relevant to the individual. You know what problem your target market is likely to have, and if you engage with them about this, they are likely to open up to you. It might even be cathartic for them!

3) Reveal how you can solve their problem.
You’ve shown you understand their problem, now show them how you can fix it. Make this as tailored to their issue as possible, but keep it concise!

4) Calendar invite.
Use the assumptive close. Suggest two dates to meet with the contact. Once agreed, take down their name, address, contact number, email, and if relevant, whether there is parking onsite. Send the prospect a calendar invitation so you both have a digital note of the meeting.

Appointment setting can be an extremely effective way to produce qualified leads. As with all telemarketing, remember to be polite, concise and most of all, listen to the person on the other end of the phone!

Find out more about our appointment setting service.

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