To conduct calls to the client’s database to acquire permission to market to them in the future, in line with GDPR. The records identified were from a list who had not responded to the client’s initial email, asking for their permission. As part of the task, we were asked to conduct a data cleanse, to confirm the best contact details for each record we spoke with. In addition, if there was an opportunity to generate a lead, we would qualify the contact and pass them to the client’s Sales team.
The client specified a database they wanted us to call, which they wanted to have permission to keep in contact with. Our objective was to speak with the contact and to ask them to declare their consent to receive future marketing material including calls and emails, by clicking a link to a landing page, which we emailed them once the call was completed.
The campaign spread across four weeks and included calling into mainland Europe in both English and the local language. We advised on the pitch and approach, and managed the follow up calls and respective e-mails.
We successfully retained records for the client’s database and updated their permission levels. The campaign also served as a reliable way to reconnect with existing contacts and to identify business opportunities.
“I would have no hesitation in recommending Perfect Pitch. They offer a professional and friendly service and kept us informed throughout the project. Most importantly, they deliver results.”
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