Perfect Pitch Sponsors Surrey Chambers BBQ

Roll up! Roll up!

We are very proud to announce that we will be sponsoring this summer’s Surrey Chamber’s BBQ.

The evening will be a hub for the best of Surrey’s businesses to meet and mingle.

There will be sites to behold as the night has a circus theme, featuring magic and illusion!

To top it off, you will have the chance to win prizes in the raffle in support of Woking & Sam Beare Hospices.

With the fabulous Hog’s Back Hotel playing hosts for the evening, it should be a summer BBQ to remember!

So come on down and meet the Perfect Pitch team, learn more about them and their sister company Perfect Presentation, and celebrate the summer with Surrey’s finest.

Get your tickets here: https://www.surrey-chambers.co.uk/event-listing/event-detail/?eidQS=FC7ACBD4-B800-4B92-BE65-29979276EC14

Telemarketing: The Power of Profiling

Use TM to profile your target market.

Telemarketing provides a direct, reliable solution to profiling potential clients. On a call you can collect:

  • Name and job title decision maker.
  • Contact details.
  • Current supplier information.
  • Contract end date.
  • Product specific information, such as total number of phones onsite.
  • Tender date.
  • GDPR permission to keep in contact.

Armed with this information, you can feed this into your sales funnel to nurture accordingly. This can vary from passing the lead to your Marketing department to target with an email campaign, or to have your Sales team contact to pitch to them.

Profile calls add intelligence to your data set, even if it’s just finding out the key decision maker, or that it’s best to reconnect with the contact later in the year – you can always get something out of a call!

Groundwork

“Society grows great when old men plant trees whose shade they know they shall never sit in.”

― Anonymous Greek Proverb

Wise words for society and wise words for your sales process. Imagine how grateful your future self will be in six month when you know that it’s now the right time to call back that person you spoke to two quarters ago.

If you’ve profiled your contact correctly on your initial call, then you will be armed knowing who they’re currently using (instead of you!) and when the contract is up for renewal. This will help you tailor your pitch, which is key in building rapport and focusing the call to your end goal, be it a meeting, inviting them to an event or a sale.

4 key questions to help with profiling

  1. Can I ask, who are you using at the moment?
  2. Do you know when that contract is up for review?
  3. How can we be considered for tender?
  4. Who oversees the decision-making process?

There are several ways to phrase these questions and often it’s best to go with what you feel most comfortable with, but these should help with your profiling exercise. In addition, if you sense the contact is open to a conversation, there’s no harm in asking if they’re happy with their current supplier, and whether they’d consider changing.

Below are examples of how profiling can be used for several sectors, including IT & Telecoms, Finance and Insurance.

MSP – Targeting IT & Finance decision makers to review IT & Telecoms infrastructure.

Current supplier:

No. computers:

No. software licences:

Review date:

Asset management – Promoting funds IFAs

Preferred funds:

Current platforms they use:

Review date:

Insurance – Targeting the B2B marketing to promote insurance policies.

Current insurer:

Policy end date:

Review date:

Summary

Profiling calls are a powerful tool and should be considered in your marketing approach. Focus on adding intelligence to your database every time you make a call, and you’ll be on the path to a healthy pipeline.

One last thing: Your profile call might produce a lead there and then, so be ready to pitch!

How To Use Telemarketing To Secure Attendees

Events

Are you hosting an event anytime soon? Perhaps a conference or a seminar? Great! Hosting an event is an effective tool for sales and marketing campaigns. Some of the benefits include:

  • Generate leads.
  • Promote your business.
  • An opportunity for thought leadership.
  • Shows you are active.
  • Chance to reconnect with your contacts.

However, the promotion of your event can make or break it. We’ve booked over 450 events and seminars and have compiled a top 5 list of things to do to ensure your event is well attended!

TOP 5 TIPS
  1. Consistency. Call regularly across 6-8 weeks before the event to increase the chance of speaking with the contact. We factor 3-4 calls per contact to ensure we reach them as people can be on holiday, in meetings or just plain busy!
  2. Data. Target the right level of seniority. You can offer places to influencers but you don’t want your event populated with those who aren’t right for your lead generation process.
  3. Charge. This creates impetus to attend. Even a nominal fee of £10 is likely to improve the chances of someone attending.
  4. Diary invite. When you secure someone’s attendance on the phone, send them a calendar invite straight away. They will be more likely to read it and it acts as a physical presence in their diary.
  5. Check. Hold back time for calling confirmation 48 -72 hours before the event. Following up ahead of the event to confirm attendance is key! Check the contact is happy with the location, parking arrangements and start time.
Post – event

Follow up post event to see if they want to discuss your services further. You can also use this as a chance to gain feedback. There are tools such as SurveyMonkey which can assist this. If suitable, you might be able to collect some testimonials as well.

 

Contact us

If you have any questions about our advice then we’d be to talk through our event promotion services. Contact us today.

Networking Workshop – WeWork Spitalfields

We are running a Networking Workshop on Wednesday 1 August 2018 at WeWork Spitalfields EC2A2EX in Room 3B, 6-8pm.

It would be great to have you there! It will be a fun, interactive session and will be a good opportunity to network with some of our clients and contacts.

Workshop
“Nail your networking skills and let our performance coaches teach you how to master the art of self-portrayal through focus on posture, breathing, and vocal control. We combine these skills with essential sales techniques, to ensure you feel equipped and confident in a networking environment. Whether it’s approaching a group of strangers, starting a conversation, or knowing how to get the most out of an event, we’ve got you covered!”

Book your ticket here.

The workshop is being run in association with our sister company, Perfect Presentation. Learn more about the sales training and communication courses here.

We hope to see you there!

Eagle Radio – GDPR Table 6 Discussion

We were very excited to receive an invitation to be on the panel for Eagle Radio’s latest initiative, Table 6.

It’s a brand-new feature called Biz Surrey and Hampshire, where local business experts discuss and debate the latest hot topics.

UKRD’s flagship radio station, gathered some of Surrey and Hampshire’s leading GDPR experts and business professionals to the Power Room at Pennyhill Park to discuss GDPR.

During the session, the challenges, the opportunities, and pitfalls of GDPR were discussed. This covered everything from achieving and maintain compliance, through to handling business cards and what to do in case of a data breach.

The discussion featured:

  • Katie Harris, Employment solicitor, Herrington Carmichael
  • Keith Budden Managing Director and Lead Trainer, GDPR Training Course
  • Brian Wilson, The HR Dept

And our very own, MD, Nigel Blake. As a member of the DMA and having run a small business for over 9 years, Nigel was able to bring an insightful perspective on the reality faced by businesses up and down the UK.

The conversation was chaired by the one and only Peter “PG” Gordon of Eagle’s much loved Breakfast Show.

You can watch the full discussion below.

If you want to find out more about our services, including the GDPR compliant data we can provide and the GDPR permission acquisition calls we offer, click here. You can also read some of the campaigns we have completed on our Testimonials page.

Toast of Surrey Awards 2018 Nomination

It is with great excitement and pride that we are pleased to announce that we have been shortlisted for the International Trade category at this year’s Toast of Surrey Awards!

Why us?

Our telemarketing team call across the UK and into all the major trade regions – including APAC, EMEA, LATAM and North America – in English and the local language.

We’ve generated leads across the globe for a range of sectors, including Finance, IT and major Manufacturing companies.

In addition, we’ve used our expertise to develop the training packages delivered by our sister company, Perfect Presentation, to assist businesses uncover opportunities overseas. This has included working with the likes of London Chambers of Commerce and Industry, Enterprise Europe Network, and Innovate UK, which you can read more about here.

What works

We believe that a combination of professional telemarketing, along with cultural awareness, makes for a successful calling campaign. Our team of actors and sales professionals know how to navigate gatekeepers and connect with senior decision makers, from the UK to the US and beyond!

Toast of Surrey Awards

The Toast of Surrey Awards is something we always look forward to, having been nominated in the International Trade Category previously in 2016, and having been crowned winners in 2014 of the “Companies with a Turnover up to £1 million” category.

It is a fantastic opportunity to meet and celebrate the business community of Surrey, and we are excited to catch up with old contacts, and to make new connections. Check out all the nominees here.

Want to find out more?

If you’d like our team of experienced telemarketers to generate opportunities for you in your target market overseas, then get in touch with us today and we can help you go global!

Heading to the Toast of Surrey Awards? Let’s meet up!

Toast of Surrey Awards article

 

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Perfect Pitch Head Office
1 Miltons Yard, Petworth Road, Witley
GU8 5LH United Kingdom