How To Use Telemarketing To Secure Attendees


Are you hosting an event anytime soon? Perhaps a conference or a seminar? Great! Hosting an event is an effective tool for sales and marketing campaigns. Some of the benefits include:

  • Generate leads.
  • Promote your business.
  • An opportunity for thought leadership.
  • Shows you are active.
  • Chance to reconnect with your contacts.

However, the promotion of your event can make or break it. We’ve booked over 450 events and seminars and have compiled a top 5 list of things to do to ensure your event is well attended!

  1. Consistency. Call regularly across 6-8 weeks before the event to increase the chance of speaking with the contact. We factor 3-4 calls per contact to ensure we reach them as people can be on holiday, in meetings or just plain busy!
  2. Data. Target the right level of seniority. You can offer places to influencers but you don’t want your event populated with those who aren’t right for your lead generation process.
  3. Charge. This creates impetus to attend. Even a nominal fee of £10 is likely to improve the chances of someone attending.
  4. Diary invite. When you secure someone’s attendance on the phone, send them a calendar invite straight away. They will be more likely to read it and it acts as a physical presence in their diary.
  5. Check. Hold back time for calling confirmation 48 -72 hours before the event. Following up ahead of the event to confirm attendance is key! Check the contact is happy with the location, parking arrangements and start time.
Post – event

Follow up post event to see if they want to discuss your services further. You can also use this as a chance to gain feedback. There are tools such as SurveyMonkey which can assist this. If suitable, you might be able to collect some testimonials as well.


Contact us

If you have any questions about our advice then we’d be to talk through our event promotion services. Contact us today.

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