Perfect Pitch Consultancy, the Godalming based firm, says it has gone from strength to strength after employing actors and actresses to make sales calls on behalf of clients.
Managing Director Nigel Blake set up the business just nine months ago and in that short space of time has generated significant leads for businesses in a wide range of sectors including logistics, IT, energy management, estate agency, design, print, marketing and financial services.
“I wanted to offer a flexible and cost-effective service to clients, enabling them to turn their sales tap on and off depending on their needs, an approach which they cannot take if they have a full-time sales employee”, he said.
“I began my career in telemarketing and saw the detrimental effect of employing unmotivated students or temporary workers to sell a range of products and services in a call centre environment.”
Perfect Pitch’s success is linked to the number of appointments it sets up, based on the qualifying criteria defined by the client and with his troupe of actors; he has been able to exceed industry averages.
One client achieved an average of one to two bookings per day through their previous sales agency. The Perfect Pitch team arranged four to five per day.
Jonathan Griffiths is one of the actors in the Perfect Pitch team. He has appeared in a number of commercials and music videos as well as theatre performances, ranging from pantomime to Shakespeare.
He is about to start filming as the boyfriend of Girls Aloud star, Sarah Harding for a UK feature film called Gridiron UK. He said: “When we are making a sales call, we are essentially playing a character. We are able to speak to a CEO of a big corporation just as easily as a facilities manager in a factory. We have practised our improvisation skills for years and are also used to dealing politely with rejection whilst being determined to succeed.”
Mr Blake added: “Our strategy to use actors is also leading to wider opportunities for us. One of our clients asked if Jon would be the compere for the day at the Godalming Food Festival. He was delighted to be able to take on this role and it was fantastic for Perfect Pitch to support the local community in this way.”
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