Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of targeted accounts within a market. This strategy uses a Target Account List (TAL) where we can match your list of ideal companies/customers with key decision makers within those businesses. We can target the job titles relevant to your business whether they be in Accounting, HR, IT, Marketing or even high level business decision makers. Lead Generation campaigns can be run within these lists promoting relevant content to your ideal market and gaining intent knowledge on your prospective clients.
In simple terms; no time and hard work wasted marketing and selling to unqualified leads who aren’t the right fit for your business!
84% of Businesses using ABM say it delivers higher ROI than other marketing campaigns… source LinkedIn https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2018/the-roi-argument-for-account-based-marketing
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