Surrey Ad covered the news that Perfect Pitch has received its second nomination for a Toast of Surrey award. Read it below.
Toast of Surrey nominee: Perfect Pitch
By Andre Langlois
February 18, 2013
A GODALMING telemarketing company has broken into new markets, using trained actors and experienced business people.
Perfect Pitch has been shortlisted in both the Turnover up to £1m and Creative Industries categories in this year’s Toast of Surrey Awards.
Around a third of the firm’s business is now for American companies and it has contacts all over the world, from Japan to Mexico to Germany.
Career salesman Nigel Blake started the company as a one-man operation in 2009 and now has a 21-seat office.
“British accents are very popular and can be a good way of opening the door,” he observed. “Our job is to get our clients in front of the people they want to deal with, and the rest is up to them.”
Perfect Pitch works solely in business-to-business telemarketing, employing people who wish to supplement other incomes.
About 60% of the staff are performers – including actors, a comedian, a radio DJ, a singer and dancers.
“It gives them some commercial experience,” said Mr Blake. “They are doing about three or four days a week and that is better than doing day after day.
“We are not a call centre. We are a proactive company, expecting them to engage their brain.”
The rest of the callers are generally older and have experience in a number of fields, ranging from a former Daily Telegraph journalist to an aromatherapist.
Mr Blake said: “They are seasoned commercial people of a certain age and they bring something different.
“Often you need to speak to senior management so you need people with that experience. We have got a really good resource.”
Most of Perfect Pitch’s business comes from referrals. Clients include professional services firms, lawyers, and software firms.
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