5 Reasons Why Telemarketing Must Be Part of Your International Marketing Campaign

  1. Generates leads.

In the age of apps, emails and social media, it’s easy to forget the power of the human to human conversation. However, speaking with a decision maker, identifying problems you can solve, and setting the stage for future communication, can all lead to new business. There’s no reason to assume it’s a different story when targeting overseas markets. Our multi-language speaking telemarketers have found that business is the loudest language, and the principles of lead generation ring true around the globe.

  1. Enhances data. GDPR permission.

Poorly researched data is the quickest route to an unsuccessful campaign. Telemarketing is an effective way to identify decision makers and to qualify them accordingly. Furthermore, permission acquisition calls can all help towards remaining GDPR compliant. Before you start calling however, make sure you purchase your data from a reputable source, you recognise and acknowledge GDPR, and you are sure the companies you are contacting are not registered on their local version of the C/TPS register. Find out more here.

  1. Fits into your marketing strategy.

B2B Telemarketing is wonderfully flexible channel to consider when it comes to finding and creating new business opportunities. It can be used on the back of an e-marketing campaign, or to follow up a piece of direct mail. Whether it’s appointment setting with a senior decision maker, or inviting delegates to your overseas seminar, it’s a channel that can soon become your best friend.

  1. Market research.

Are you planning to target a new market but you want to test before committing? How does 100 conversations with potential customers sound as a starting point? Picking up the phone can provide you with this and more. It also opens the door for future business prospects.

  1. Direct route into the rest of the world!

Why wonder what the Spanish market thinks of your business model? Ask them! If you engage with the right person at the right time, you can earn a lot about the challenges they want to overcome, and in turn, how suitable your product is for their case. At the very least, you’ll enhance your data intelligence, which can inform future marketing activity.

How we can help

We’ve helped businesses pitch across the globe. Our team call into the major regions, including APAC, EMEA, LATAM and North America.

We acknowledge the importance of multi-language capability and we have telemarketers who can speak French, German, Spanish, Italian, Russian and Chinese. For some areas, particularly UAE, we’ve found that we need to open the conversation in Arabic with the gatekeeper, and then continue in English, once we start speaking with senior members of staff.

Do you want to find out if the US do actually love the British accent? Trust us, more often than not they do. We’ve been there and tested it! As is the case with any target market, a focused, relevant call is required, but the British accent seems to help unlock a few more doors than it closes.

Don’t think you can export? You’ll be surprised who’s doing it!

There’s no getting away from the fact that the export market opens up more possibility for trade. Post-Brexit, this could be become even more appealing, as the need for trade links into other countries increases.  Get in touch with us today about your plans to go global, and we’ll show how you can make the most of telemarketing.

Got the meeting but need help presenting?

Let our sister company, Perfect Presentation, help you. We’ll cover body language, posture and cultural awareness. Find out more here.

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